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House with an orange colored front door

What’s in a Name?: How Orange Door Consulting began

Every good superhero has an origin story. While this one may not include a radioactive spider or life on Themyscira among the Amazon goddesses… it is no less impactful!

The tale of Orange Door Consulting’s history begins with none other than the dynamic duo behind the organization: Sarah and David Neely. With years of experience in the fund development and non-profit world, the two were confident in the need for their services in the community. While in agreement to open their company, they were unsure about what to name their business.

They grappled with a challenge familiar to many: finding the perfect name to encapsulate their mission and values. One evening, the newly-married couple and business partners decided to take an evening stroll through their neighborhood. As if by God’s design, they stumbled upon a house embellished with an orange door, standing out amidst the sea of anonymity. David looked to Sarah and asked, “what about ‘Orange Door’?” “Orange Door Consulting,” Sarah exclaimed, her voice brimming with excitement. David nodded in agreement, recognizing the significance of their discovery.

In the symbolism of that home’s orange entry, they found a reminder of the values they held dear. Orange, they knew, was more than just a hue. It was a beacon of happiness, warmth, creativity, motivation, and ambition; qualities they sought to infuse into their company’s ethos. A door, on the other hand, represented opportunity, a gateway to new possibilities. It welcomed, beckoning all who dared to step through it with open arms—a fitting metaphor for their work in unlocking funding opportunities and raising the profiles of non-profit organizations.

The symbolism also grew into a personal connection; in their own home, they installed a literal orange door, standing as a testament to their shared purpose—a daily reminder of the journey they had embarked upon together.

And so, Orange Door Consulting was born. And while its genesis may not involve capes or superpowers, it is no less remarkable and its name has become more than just a moniker. It’s a testament to the organization’s inspiration, innovation, and the indomitable spirit of heroes on a mission to change the world.